Personal reflections on urbanism, urban life and sustainable urban design in Wellington, New Zealand.

Tuesday, July 12, 2005

This is not a Loaf Shop

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There's a shop space in Cuba St (between Ghuznee & Vivian) that seems to have hosted a very Cubaesque variety of temporary uses (gallery, sale shop, anarcho-feminist centre) for years, without any signs of long-term tenancy. Then it appeared that a more permanent fit-out was underway, with counters, shelves and new signage. It looked like Cuba St was getting an upmarket artisan bakery, complete with the painfully punning name "Labour of Loaf".

But something wasn't quite right. A hole in the front window; strange lights late at night; loaves of bread that remained unnaturally fresh and glistening for days on end. Rumours abounded, and now this sign confirms it:

As Sybille pointed out, this is a set for the TV series Insiders Guide to Love, a prequel to the impressively weird though grammatically sloppy Insiders Guide to Happiness. Looks like we're not the first ones to be fooled!

Anyway, those worried about gentrification can rest a little easier. On the other hand, it might have been nice to have somewhere local to grab some fresh rye or bagels.


At 9:44 pm, July 13, 2005, Anonymous Anonymous said...

Cool you caught a picture of the sign - I noticed too that it's gone again. Just googled "Labour of Loaf" and found out that it's a set for a TV show called "Insider's Guide To Love". See http://www.stuff.co.nz/stuff/0,2106,3340682a1860,00.html


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