Signs out of time
One of the commenters on last week's post about the ill-judged (and hopefully stillborn) Q on Taranaki development noted that what he or she would miss most about the old Murdoch factory is "the very cool icing sugar advertisment in very faded paint on the north side ... that, along with the Champion Spark plug mural in Vivian Street are my two favorite signs in town". That got me thinking about these old painted signs, and the connection they give us to the not-so-distant, yet already nostalgic, past. Perhaps the unexpected survival of what was intended to be ephemeral, combined with the often ghostly appearance of the washed-out and peeling paint, adds to their emotional impact.
They're even more vulnerable than the heritage buildings themselves, since all it takes is a coat of paint or a new billboard and they'll be gone. So, here's a quick photo-essay on the antique advertising of Te Aro, before any more disappear.