You may have seen some chalkmarks on the streets with a teardrop shape and the URL zoomin.co.nz. This is part of a new campaign to publicise the mapping site ZoomIn, which I wrote about way back in November. Back then, I mentioned that it looked very promising, but not quite at the level of Google Maps yet.
Now it's really starting to get going, with a refined interface and aerial photos. But even better, their promise of a two-way system that allows users to add places of interest is beginning to bear fruit. They said that "we want people to add stuff - like their views of what cafes they like and what beaches are good, so people can use it to share information", and that's exactly what's happening. It's extremely simple to sign up (for free), click on some places on the map and then add descriptions, links and photos. What's more, you can gather them together into groups, link other people's places into that group, and publish a link to the map of all places in that group. For example, it took me just a few minutes to create a Wellington waterfront changes group to highlight the places that I mentioned in my recent post Waterfront evolution.